The Bratz Secret Date series was introduced in 2004. The collection included five of the Bratz girls (Meygan, Jade, Yasmin, Cloe, and Nevra), each packaged with a hidden blind date doll--one of five Bratz Boyz characters. Cool idea, right? The Secret Date collection ignited some controversy, though, because the title of the line and the suggestive commercial implied that the Bratz girls were going out in secret (without permission from their parents) with a boy they'd never met. In 2004, a time when concerns were brewing over kids meeting strangers online, the backlash to this series of dolls was understandable. I truly believe that the intention behind the theme was innocent--but that ad certainly makes me uncomfortable. What do you guys think?
In response to the criticism, MGA Entertainment quickly renamed the series Blind Date and updated all of the packaging. Today I will show you Yasmin (and her blind date!) from the original Secret Date collection:
Bratz Secret Date Yasmin, 2004 ($29.99). |