Create-A-Bratz by MGA Entertainment

This is the first Bratz doll review I've ever written, which feels strange given the impact of this brand in recent play doll history.  I like MGA's spin-off Bratzillaz dolls, but have never been a great admirer of Bratz themselves--mostly because of their bratty, haughty image (brace yourself for some hypocrisy on that statement later on, though).  My feelings about Bratz dolls started to change after Samehch's 2014 guest overview.  Seeing the dolls through Samehch's eyes gave me a new appreciation for these personality-packed, fashionable characters.  In fact, I've actually purchased a few Bratz dolls for my collection in the past year.

At the time of that guest review, MGA had just put the Bratz line on hiatus in the United States market, preparing for a big 2015 re-release.  Bratz dolls continued to be sold in other countries during this hiatus.  The overseas selection during this time included a wonderfully clever and creative Bratz idea: the Duct Tape Fashion dolls.  As a person whose wallet is made completely out of Duct Tape, I heartily approve of this concept.  There's a very charming video review of Duct Tape Yasmin on YouTube.  Even though this particular video doesn't show how the Duct Tape customization works, I highly recommend watching it anyway--especially the part where the charismatic young reviewer expertly fills time while her poor father de-boxes Yasmin.  It's classic.

When the long-awaited 2015 Bratz dolls finally hit shelves in the United States this summer, I was underwhelmed.  I like the freckle-faced, pink-haired #SelfieSnaps Cloe and a few others, but as a whole, the dolls didn't immediately strike me as being obviously better than their predecessors.  To my unpracticed eye, it wasn't even clear right away what had changed.  However, Target stores have started offering a customizable Bratz doll option that did strike me as different and fun.  Today I will review one of these new Create-A-Bratz girls from Target and compare her to a few other Bratz dolls.  Here's my Create-A-Bratz, who I've named Sadie:

Create-A-Bratz doll from Target, $49.99.

Bratz Dolls by MGA Entertainment--A Guest Overview!

Bratz dolls were introduced in 2001 by MGA Entertainment (makers of Lalaloopsy, BFC Ink dolls, Novi Stars, Mooshka, and of course the Bratzillaz).  The Bratz brand has suffered considerable controversy over the last decade, including multiple criticisms of the dolls' image, and a drawn-out copyright lawsuit with Mattel.  Recently, an announcement was made that MGA will suspend Bratz production during 2014 in order to re-style the brand and improve quality.  The dolls are slated for a 2015 re-release, and I have to say that even though I have never been a huge fan of Bratz dolls myself, I am curious to see what MGA has planned.

This is a great opportunity to look back and see what Bratz dolls have been like up until this point.  However, since I know so little about this brand, I can't offer a very interesting perspective.  As it turns out, I was extremely fortunate to be contacted by a collecting friend in England who was willing to share the opinions and experiences of a Bratz super-fan.  I am thrilled to turn the rest of this post over to "Samehch," who will start things off with the portrait of a lovely custom Jade.  This doll has been re-rooted with yarn in the same pale aquamarine blue as her factory hair (which you can see here):

Custom "Chic Mystique Jade."