Well, I got my hands on a few of the newest dolls from Spin Master. These girls have been causing a stir since they were displayed at the Toy Fair in New York last February. They are called "La Dee Da" dolls, named after Dee, who is the fashion-forward leader of the pack. The name of the line confuses me, though, because although it's catchy, don't people usually say, "well, la dee da" when they're being mocking and dismissive? Sometimes even "la dee
frickin' da?" Are these dolls dissing me from inside the box? Presumably not. Perhaps it's just meant to be an upbeat, sing-songy name in keeping with the cheery appearance of the dolls.
Spin Master has a knack for manufacturing trendy products. Bakugan toys, Tech Deck mini skate boards, the adorable Zoobles--these have all been highly sought after and impossible to find at times. Spin Master is also, of course, the company that introduced us to the innovative and highly articulated
Liv dolls in 2009, and then recently
announced the discontinuation of that beloved line. Given the company's track record, I feel pretty sure that the La Dee Da dolls will be trendy, at least for a little while.
Because it seems like the La Dee Da line is being rolled out to take the place of the faltering Liv dolls, it is hard for me to evaluate these new dolls without directly comparing them to Liv...and Liv dolls are the sole reason I became interested in play dolls as an adult. So. I will try very hard to step away from my disappointment about Liv's discontinuation and cast a fair eye on these new kids, but you should keep in mind that I probably have a pretty big chip on my shoulder. Anyway, meet Cyanne from the "Runway Vacay" line, who I bought for $19.99 online at Toys R Us:
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La Dee Da "Runway Vacay Cyanne." |