"Life in the Dreamhouse" Midge and "Happy Family" Midge by Mattel

Midge is one of a series of seven new Barbie dolls based on characters from the Life in the Dreamhouse online computer animated series.  The show is in its fifth season and can be watched free of charge at Barbie.com.  I watched several episodes before I started writing this review.  The frantic pace of the show took a little while for me to get used to, and the plots are hit or miss, but I found the series surprisingly entertaining.  For me, Midge and Raquelle are especially fun to watch (I love Midge's snorting giggle!).  What's funny is that even before I watched any Life in the Dreamhouse webisodes, Midge and Raquelle were the two dolls that appealed to me the most.

Mattel introduced the Midge Hadley character in 1963 as a way to offset Barbie's sexy image and give her a more well-rounded personal life.  Midge is Barbie's best friend from their fictional hometown of Willows, Wisconsin.  The first Midge doll was introduced over 50 years ago, but versions of this character have been relatively scarce through those years.  There were several reproduction vintage Midge dolls made during the last decade, but Life in the Dreamhouse Midge is the first modern version of this character to be offered since the controversial (often pregnant) Happy Family Midge was discontinued 10 years ago.  A fun, picture-heavy history of Midge dolls can be found here.

In this review, I will look at the new Life in the Dreamhouse Midge doll, but I'll also take a trip back in time to de-box the 2003 pregnant Happy Family Midge so that we can see how both the appearance and the backstory of this endearing character have changed.

Life in the Dreamhouse Midge (2013), Happy Family Midge with baby (2003).