Cutie Pops "Swirly Brights" and Cutie Pops "Petites"

I was inspecting the toy aisles at Target the other day, and it was pretty clear that 2013 is in full swing...at least in the play doll world.  I saw two new Bratzillaz lines (Magic Night Out and a group of basic dolls), the Ghouls Alive Monster High dolls (the ones with sound, lights or action), some tempting Garden Party La Dee Da dolls, the Orbit Beach Novi Stars, adorable Lala Oopsie horses and three new Cutie Pops lines.  Phew!  I was especially excited to see the new Cutie Pops.  There is a new character (Carmel), old characters in new outfits, more new characters in a collection called called "Swirly Brights," and a group of four mini dolls or "Petites."  I am a pretty big fan of Cutie Pops, so I like to think that the release of all these new items indicates that Jada Toys is enjoying some well-deserved success with their colorful, creative dolls.

Cutie Pops Swirly Brights "Magenta" and Cutie Pops Petite "Dixie."

Cutie Pops "Cookie" Doll by Jada Toys, Inc.

*You can find newer reviews of the Cutie Pops here, here, here and here. :)

I had a few much-appreciated tips about a new doll line that has hit the shelves at some of the big chain stores.  The dolls are called "Cutie Pops" and they are made by a toy company called Jada that I had honestly never heard of before.  It's nice to see another competitor enter the ring with MGA Entertainment, Mattel and Spin Master.  Jada Toys, Inc. is a California-based company that, since their establishment in 1999, has produced mostly die-cast cars, radio control toys and model kits.  While Jada has a line of Hello Kitty toys, Cutie Pops seem to be their first foray into the doll world.

At first glance, the Cutie Pops look a lot like La Dee Da dolls.  They have tiny bodies and huge heads with wide, elaborate eyes.  Their outfits are bursting with colors and glitter and decoration.  In person, these dolls have the proportions of a Pullip doll with some traits that remind me of the Lalaloopsy line.  I might have ignored them completely if it weren't for Jessica telling me that they have interchangeable eyes and hair.  This was more than enough to get my attention.  I have long thought that it would be wonderful to bring the customizing potential of Pullips and Blythes to young children.  Everyone likes to be able to change a doll to suit their own personality.

At the moment, there are three different Cutie Pops dolls to choose from (Cookie, Chiffon and Candi). My Target had Cookie and Chiffon for $19.99 each when I went last week.  Don't pay the crazy online prices.  There's also a fourth doll named Carmel who isn't in stores yet, and an exclusive doll named Starr who has made some appearances on eBay.  My choice was mercifully easy because the Chiffon at my Target had a lip paint defect...so I got Cookie:

Cutie Pops "Cookie" doll.