Mystixx Rococo Zombie Azra

I've been casually keeping track of the Mystixx dolls ever since my review of Kalani way back in 2012.  I think the brand might be discontinued (judging by Playhut's empty product page and the lack of dolls on the shelves), and frankly I'm surprised by how long they stuck around.  There have even been a few new waves introduced during the last three years.  The release that really got my attention, though, was the Rococo Zombies.  These bizarre dolls combine the trademark two-faced Mystixx head with a loose interpretation of 18th century fashion and cosmetics centered around a white painted zombie face--which was going to be my Halloween cover shot:

Mystixx Rococo Zombie Azra's face.

Mystixx "Kalani" by Playhut

Mystixx are a new brand of vampire doll from Playhut.  When I think of Playhut, I think of the awesome pop-up structures that my kids used to play in when they were younger.  Apparently, Playhut has decided to throw their hat into the increasingly popular ring of slightly creepy but highly fashionable vampire/monster/witch dolls. As I mentioned in my Cutie Pops review, I enjoy seeing a smaller toy company step up and compete with the big guns.  It gives me hope for something truly innovative.  For example, while the Cuite Pops bear a certain resemblance to Lalaloopsy dolls and some of the other big-headed dolls on the market, they offer something fun and different with their removable eyes and hair.  Encouraged by the success of Jada Toys and their Cuties, I wondered if perhaps Playhut had found a fun and unique way to contribute to the monster doll market.

The Mystixx caught my eye at Toys R Us the other week because for a split second, I thought I was seeing a Bleeding Edge Goth doll (if you're not familiar with them, you can see a nice selection of the Bleeding Edge dolls here).  I guess something about the Mystixx face (its pallor and fierce expression?) made me think of BEGoth dolls.  On closer inspection, I actually found the face to be unappealing and not much like a BEGoth doll at all.  Also, peering in the box revealed that the doll was, at best, minimally articulated.  Why, then, would I shell out $20 for such an unpromising doll?  Well, for three reasons.  First, the doll is advertised as having a changing face. She has a human face and a vampire face.   That's not something you see every day.  I get impossibly curious about things like this--I mean, a doll with two faces?  How does that work?  It sounds cool.  Also, these dolls come with interchangeable wigs and two complete outfits.  This immediately had me hoping that they would be able to share wigs with Liv dolls and share outfits with some of my 12" play dolls.  Last, I have been pondering the popularity of dark, monster dolls lately and wondering if the Bleeding Edge dolls are a kind-of ancestor to Monster High and all of the dolls that have followed in the Monster High footsteps.  This doll's ability to conjure BEGoth dolls in my mind convinced me that I should buy one and see where she fits into this burgeoning market of vampires, ghouls and goths. Here's Kalani:

Mystixx "Kalani."