Momoko "Love DHEXl" 10th Anniversary Doll by Sekiguchi

When I started to be interested in Pullip and Blythe dolls a few years ago, I noticed the name "Momoko" popping up in the chat forums and blogs I was frequenting.  I have admired pictures of Momoko dolls ever since this first introduction, but have always stopped just shy of buying one because of their high prices.  During my recent Tangkou review, Momoko's name cropped up again, and this time I decided that it was time to learn more.

Momoko is a line of highly articulated 10.5 inch plastic fashion dolls made in Japan.  The dolls have childlike anime-style faces and wear very detailed outfits in a wide range of styles.  There have been Momoko dolls dressed in wedding gowns, gothic robes, office wear and even a cheerleader uniform.
Momoko dolls were first produced in 2001 by the small software company, PetWORKS.  The first dolls to be made were called DHEXs and DHEXl.  The cryptic acronyms come from "Doll Head EXhibition," the event that hosted the debut of this line.  The "s" and "l" after the acronym stand for "short" and "long" haired versions of this first doll.  I am grateful to the barbigirl website for providing this information and for having lots of wonderful reference pictures.

In 2004, the production of Momoko dolls was passed to the Sekiguchi doll making company, which is where the dolls are made today. Sekiguchi also makes the Monchhichi monkey dolls that first appeared back in the 70s (licensed by Mattel in the US).  Do you remember those Monchhichi commercials?  They're still stuck in my head thirtysomething years later.

I chose the 10th anniversary "Love DHEXl" doll because although she is made by Sekiguchi, she honors Momoko's PetWORKS roots:

Sekiguchi Momoko, "Love DHEXl"