"Tsumugi Kotobuki" Pure Neemo doll by Azone International

I've been hearing about the Azone International doll company for a few years now.  Both Jessica (from the first Photo Mission) and Charlotte (from Milklegs Dolls) have listed these Japanese dolls among their favorites.  I was curious about this highly-articulated brand from the first time I heard it mentioned, but it took me a really long time to choose a doll to buy.  It often takes time to get acquainted with a new doll company, but I found the Azone doll selection particularly overwhelming.  One obstacle is that there are several different sizes of doll made by this company.  To name a few, there are 1:3 (18-20 inch) Original Series dolls, 1:12 (~6 inch) Picco Neemo dolls, and a wide array of 1:6 (9-12 inch) Pure Neemo characters.

Even after I decided on the 1:6 Pure Neemo size range, I still had a lot of options in front of me.  First of all, there's size variation within the 1:6 scale.  These dolls can be XS (extra small, 7.2 inches), S (small, 7.76 inches), M (medium, 8.43 inches) or L (large, 8.86 inches).  There's some chest size variation, too.  In addition, not all Pure Neemo bodies are articulated in the same way.  I ended up with what's called a regular Flection body, but there are also Flection Advanced and Flection Full-Action bodies...the latter of which I probably would have liked better than the one I bought.  However, I got distracted by the characters of the dolls and didn't pay enough attention to articulation until it was too late.  I was fascinated by the characters because many of the Pure Neemo dolls are based on Japanese anime series.  I didn't want to buy a doll without knowing her backstory, so I watched quite a bit of anime.

After browsing and deliberating, I decided on a doll from the K-On! anime collection.  The K-On! manga and anime follow a group of Japanese high school girls who belong to a rock band. My doll is named Tsumugi Kotobuki (Mugi for short), and she is the band's wealthy and kindhearted keyboard player:

Pure Neemo 1:6 "Tsumugi Kotobuki" by Azone International.

Kawaii Crush "Katie Cat Meow Meow" Doll by Spin Master

I am always interested in what Spin Master is doing.  Even before this company produced my favorite play dolls--the Liv girls, they had me running all over Maine looking for that special, impossible-to-find Bakugan dragon for my boys.  Spin Master's latest doll line, Kawaii Crush, was announced at Toy Fair in February.  These anime-style dolls represent the trendy Japanese kawaii culture, epitomized by popular characters like Pokemon's Pikachu and Hello Kitty.  Kawaii means "cute" or "lovable" in Japanese and has taken on the secondary meaning of "cool."  Kawaii culture centers around everything looking cute--be it physical appearance, collectibles, jewelry, art, clothing...even vehicles and food.  For example, Lolita fashions, like those embraced by some of Groove's Pullip dolls, are common in kawaii style.  Kawaii merchandise seems to be very, very popular right now, and not just in Japan.  In Maine, I see a little bit of this craze...if only in the knitted animal hats that are being worn by people of all ages.  While I wasn't really captivated by the promotional pictures of the Kawaii Crush dolls, I assumed that these toys would be popular.  Spin Master seems to have their finger on the pulse of what's trendy, and a real a knack for making toys that fly off the shelves...at least initially.

Just so you know, it is very difficult for me to review these dolls objectively.  Although my rational brain totally understands that Spin Master didn't stop making Liv dolls in order to make Kawaii Crush figures, my emotional brain can't help but compare everything this company produces to my beloved, discontinued Liv girls.

Kawaii Crush "Katie Cat" and Liv "Katie."