I think the original announcement of this news is the article written over at Bratz Boulevard. It's a great article with an optimistic long-term perspective, but it leaves me with some head-scratchers. First of all, it doesn't seem like a real hiatus if the dolls are are still being developed and sold in other countries. Does that mean that there will be some new Bratz dolls in other parts of the world, but they'll just be harder to get in the United States...perhaps with higher shipping costs? There's some equity here, given that the situation is usually reversed. The other thing that doesn't make sense to me is that quality is being cited as a reason for the re-invention of the brand. I don't know much about Bratz dolls, but I have quite a few Bratzillaz, and while the quality of these dolls was not great at first (Meygana's hair...ugh!), I have seen steady improvement over the last few years.
After hearing about MGA's decision, I'll admit that I did a bit of panicked Bratzillaz hoarding. I went to Amazon and ordered a few dolls from the Back to Magic series and a few from the Witchy Princesses line (they're all on sale!). All of my new dolls impressed me from inside their boxes. It was actually quite difficult to choose a single doll to review, so I decided to show you a doll from each group. Here are Angelica Sound (from the Witchy Princesses, $12.95) and Illiana Honesty (from Back to Magic, $13.98):
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| Bratzillaz, "Angelica Sound" (L) and "Illiana Honesty" (R). |
