Toys Я Us at American Dream

I'm having a great time comparing 14-inch dolls (and, thanks to Amy's comment, I've even added another brand to the list!) but I need a little break from the formulaic approach to that series, so the next two reviews will be wildly different.

Today's post might require a bit of background, especially for anyone who is new to this site.  Toys R Us was a huge part of my life back when I first started blogging.  I used to take weekly "research" excursions to the big store in South Portland, Maine (which I'm pretty sure is now a furniture warehouse).  I loved going there.  The variety of merchandise was unmatched, and I felt like I always found some new doll or action figure that fascinated or amused me.  Between that store and the nearby Target, there was practically nothing in the play doll world that I couldn't get my hands on.  I mean, Toys R Us even carried American Girl dolls for a while.

In addition to my routine visits to the Toys R Us in Maine, I also have fond memories of the jaw-dropping flagship store that used to be in Manhattan.  That place was even more impressive than F.A.O. Schwarz, if you ask me.  There was a massive ferris wheel and a freakin' life-sized Tyrannosaurus rex, for goodness sake.  I was heartbroken when Toys R Us closed it doors in 2018.  That marked the end of an era for me, and it took a lot of the fun out of toy shopping.  And of course it was only a few months later that I made some decisions that I assumed would bring this blog to a permanent end as well.

Who could have predicted that four years later I'd be happily blogging again and--wait for it--Toys R Us would be opening new stores?  It's true!  From what I've read, these stores are all going to be smaller boutiques inside Macy's, which is disappointing, but I guess it's still better than nothing.  However, there's one full-sized Toys R Us that's been open for a while: the new flagship store at the American Dream mall.  And the American Dream mall, as luck would have it, is in New Jersey...only an hour away from my house.  So of course I went for a visit.  Do you want to check it out with me?

Toys R Us at American Dream (East Rutherford, New Jersey).

Madame Alexander's 9.5-inch Doll Factory Dolls from the (Closed) Manhattan F.A.O. Schwarz

There's a pretty long title for this review, so let me explain.  My boys and I were in Manhattan last week to visit family, and of course I was eager to check up on Toys R Us or F.A.O. Schwarz--outings that were canceled during our last trip because of my broken leg.  As I was trying to decide between these two flagship stores, my mom mentioned that the F.A.O. Schwarz store was closing--or had already closed, she couldn't remember.  I need to pay more attention to the world because this sad news took me completely by surprise.  I panicked a little and immediately wanted to head uptown to see if the store was still open (and if there were any toys left in stock).

As a matter of fact, the Manhattan F.A.O. Schwarz store closed its doors on July 15, just two days after our visit.  F.A.O. Schwarz has had a store on Fifth Avenue in Manhattan for over 100 years (21 years at 303 Fifth Avenue, 55 years at 735 Fifth Avenue and 31 years across the street at 767 Fifth Avenue).  The location has become a beloved stop for me and my family over the last few decades--made even more appealing to my growing boys with the arrival of the Apple Store as a next-door neighbor in 2006.

My eldest son, my mom and I all went to pay the store our last respects.  I'll share a little bit of that visit with you, and I'll also review the two dolls that my mom bought for me while we were there.  Even before we arrived at the store, I knew which dolls I was hoping to find: the customizable 9.5-inch Doll Factory girls by Madame Alexander.  I have been eyeing these cuties for years and, as far as I know, they were only available at the F.A.O. Schwarz brick-and-mortar store.  This means that the dolls are--temporarily--no longer available.  Much to my relief, even though most of the doll brands were sold out by the time we arrived, the Doll Factory was still functional...kind of, and the smaller dolls were on sale for around $20.

9.5-inch Madame Alexander Doll Factory doll from F.A.O. Schwarz.

The Toy Box Tourist

In addition to visiting as many gorgeous castles and palaces as we could manage on our trip to Scotland, I had my own "doll tourist" agenda to follow.

When I lived in Edinburgh, the only doll source I was aware of was the toy section at the Jenners department store.  My favorite things to browse at this store were the beautiful Sasha dolls and the numerous Playmobil sets.  I also remember the realistic Beswick porcelain horses in the home department that I would admire while my parents were looking at dinnerware.

Before we left Edinburgh, I wanted to return to Jenners (now owned by House of Fraser) to see how the toy selection had changed over the years.  I also wanted to visit Smyths, because my online searches suggested that this store is similar to Toys R Us--one of my favorite Maine haunts.  In addition, I took Nealie's advice and stopped in at the Edinburgh Museum of Childhood to admire their collection of antique dolls and dollhouses.

I'll share some of what I found at all of these places with you, starting with one of my favorite little Scottish faces:

Flirty-eyed hard plastic Pedigree walking doll, c. 1950s
(Edinburgh Museum of Childhood).

Last Minute Holiday Shopping at Rainbow Toys

Well, I am finding myself insanely busy these days, and I won't be able to get all of the pre-Christmas reviews done that I had hoped, but I do want to (as promised) take you along on my shopping trip to a local, privately-owned toy store.  This particular store, called Rainbow Toys (in Falmouth), has been my favorite since we moved to Maine.  Rainbow Toys is where I discovered Squishables--the plush critters that ended up being the perfect fun gift for my kids as they crossed the threshold into young adulthood.

Large chain stores like Target and Toys R Us have an excellent selection of dolls and a very current inventory of all different kinds of toys, but smaller toy shops have always seemed extra special to me.  The owners and staff of these stores put a huge amount of time and thought into hand-selecting their specific inventory.  I love the thrill of finding a new small toy shop, because no two of these boutiques have exactly the same offerings.  When my children were younger, local toy stores were more than just fun places to shop--they also played an important role in my social life, and in the preservation of my sanity.  Whenever I needed to get out of the house, there was a beautifully arranged train table waiting for me at the nearby toy store.  My sons found seemingly endless amusement at such tables, and I could usually find at least one other parent desperately seeking the company of an adult.  My eldest son met his first good friend at a toy store when he was under two, and the two boys remained close for many years.

To me, the most exciting thing about Rainbow Toys is that in the last few months, they have started to carry Arklu's adorable Lottie dolls, which, at the time of my original review, I could only find online at Amazon.  Welcome to Maine, Lottie!

"Robot Girl" Lottie doll by Arklu.

The American Girl Store in Boston

It has always been my plan to visit the American Girl store in Manhattan.  My mom lives in Manhattan, and I figured that the Big Apple would have a pretty great example of the American Girl shopping experience.  What I failed to notice, though, is that there's a big American Girl store in Boston, and Boston is 2 hours away from where I live in Maine.  So, this week I decided to hop in the car, go see what American Girl is all about, and finally purchase my first American Girl doll.  Many of the other dolls I have reviewed (Carpatina, Princess & Me, Our Generation, Karito Kids, Hearts 4 Hearts, My Twinn) beg a comparison to American Girl, which is a hard thing for me to do without ever having spent any time with an actual American Girl doll in my hands.  Besides, I'll admit it, there's a part of me that has always wanted to go to one of the American Girl stores and get one of those awesome big red bags.

Thanks to your help in my poll, I went to the store determined to purchase Rebecca.  I'll say right up front that the experience was nothing like I imagined it would be, and I did not end up buying Rebecca...or at least not in the way I thought I would.  Apologies up front about that.  Let me tell you about my experience at the store, show you some of my favorite items, and explain why I came home with a different doll (and a few other goodies).

The American Girl store in Natick, MA.