Liv Dolls by Spin Master

Spin Master makes a lot of cool, trendy toys like Bakugan, Tech Deck and Zoobles.  My kids were really into Bakugan a few years ago, and I have to admit, I think they are pretty neat little engineering wonders.  However, I think that Spin Master's greatest accomplishment in the last few years has been the production of the Liv doll.

Liv dolls are ~12-inch tall, highly articulated plastic dolls with changeable wigs and inset eyes.  Several other doll companies have made mass-market play dolls with changeable wigs at this point, but as far as I know, Liv was the first girl on the block to have one.  You can find Liv dolls at all of the big department stores for $15- $20.  They are often on sale for less.  Target, Walmart and Toys 'R' Us have had exclusive editions.  FAO Schwarz carries them now, too.

There are 6 Liv characters; Sophie, Daniela, Alexis and Katie (the original four), Hayden (who joined in 2010) and Jake (the only guy so far).  They all have different physical features, but I will talk about that later.  Here is Katie from the "It's My Nature" wave:

A Review of Hayden's House...as the Last of the Liv Dolls Leave the Shelves.

For a few months now, there have been whispers that Spin Master is shutting down production of the Liv doll.  A friend on Flickr warned me about this a while ago, and it was confirmed on Dana's blog last week.  Now, even Wikipedia reports the sad news (although I read Wikipedia with a skeptical eye).

This decision is surely based on low profits, so my question is--why weren't Liv dolls more successful?  Well, I want to hear your thoughts on this, but here are mine for starters.  First of all, the beauty of Liv dolls is that they are highly customizable.  In theory, you could buy just one Liv doll and then change her wig and outfit every day for endless new looks.  At most, it seems like you might want one of each character, and then you could focus your spending on accessories and new wigs.  Two problems with this from a marketing standpoint--first, people don't feel the need to buy very many dolls, which is good for buyers but bad for business.  Second, Spin Master didn't make enough outfits, wigs and accessories for these smaller items to carry people's enthusiasm or turn a profit on their own.

My second thought is related to the first.  The earlier waves of Liv dolls were all very similar.  Except for different outfits and wigs (and some small changes in face shape and eye color) the dolls were almost identical.  This contributed to consumers feeling that they didn't need every single doll that came out.  In addition, I can imagine some resentment in people who felt like they had to buy a whole new duplicate doll just to get a cute outfit or wig.  Spin Master seems to have tried to remedy the sameness in their dolls by making some drastic changes to the most recent doll's bodies.  In my opinion, these changes were a big mistake.  The Twist and Dance dolls' gimmicky bodies are virtually impossible to play with, and the Liv for Color and Brites dolls, while not awful, have definitely lost the Liv magic.

My last hypothesis is much simpler--Monster High dolls came out right after Liv and these creative and seemingly rare creatures stole everyone's attention and allowance.

So.  Whatever the reasons, the news is sad.  The silver lining is that Liv merchandise is on clearance everywhere and I am taking advantage.  I have always wanted the Toys R Us exclusive Hayden's house:

Hayden's house playset

Bratzillaz "Meygana Broomstix" Doll by MGA Entertainment

Bratz dolls are not really my style.  I can honestly say that I have never walked the aisles of a toy store and been tempted by a Bratz character.  I don't even like the name.  Remember that I am a huge Cinderella fan, and looking at the world through that lens, the Bratz dolls come off a bit like the bratty stepsisters.

Anyway, Bratz dolls first appeared in 2001 and have been dominating an impressive chunk of the fashion doll market ever since.  Mattel and MGA Entertainment have been suing each other back and forth over these dolls since about 2005--MGA claiming that the My Scene dolls are a rip off of Bratz and Mattel claiming that they actually own the rights to Bratz because the Bratz designer allegedly came up with the idea for these dolls while he was working for Mattel.  A third party is suing Mattel and MGA for stealing what he claims is his idea.  Sheesh.  It's a big mess, and for a while there, I remember there was some serious tension among collectors about whether or not Bratz would be permanently pulled from the shelves.

Things seem to have calmed a bit on the legal front (after lots of money flew back and forth) and Bratz is alive and well and legally owned by MGA.  I have always been mildly interested in this legal battle (I mean, who wouldn't be?  Two behemoth doll companies locking horns is the doll collector's version of watching the World Series) but as I said, I have never been interested in purchasing a Bratz doll...until last week.  Last week I plunked down $20 for a Bratzillaz doll, and I'll tell you why in a sec.  First, here's a picture of the doll I chose (the redhead, of course):

"Meygana Broomstix" Bratzillaz doll by MGA

The First New Liv Dolls of 2012

I am a big fan of Liv dolls in general, (you can read my introductory review of them here) even though I really don't care for the gimmicky "Twist and Dance" line.  Late in 2011, after the "Twist and Dance" line, Spin Master put out a "Spa" wave that included Daniela, Sophie and Alexis.  These dolls are advertised as having make up and hair that changes color under the influence of cold water, allowing the dolls to have different looks.  Sounds pretty neat, actually.  I never got around to buying one of these dolls, although I have been curious about how well this color change technology works in real life.  In any case, I think the Spa line came out in the summer and I haven't seen any new dolls from Liv since then...or hadn't until yesterday.

Yesterday, as I was hunting down the Friends LEGO at Target, I saw three new waves of Liv doll on the shelves!  I was very excited.  Let me get this out of the way right at the beginning: the "Sleepover" line of dolls, designed with eyes that close when they lie down (good idea!) and special "pillow fight" action in their arms were...bad.  I couldn't find a single doll in the store that had eyes that would open all of the way, making the dolls look sedated or sick...or worse, sultry.  Their faces are shiny--like they have a fever.  The lips are painted strangely.  I looked at every single doll, trying hard to like one of them, and had no luck.  I also think the pillow fight action is silly, but I could have overlooked that for a pretty face.  It was super-easy for me to dismiss these dolls at $19.99.

From a distance, however, I could already see that the colors on the two other sets are fabulous.  The first to catch my eye were the Liv "Brites," which are a Target exclusive:

Sophie

Liv in Wonderland

The Liv in Wonderland series is an exclusive set of Liv dolls that was made for Target starting in summer 2011.  The dolls are dressed in their costumes for the school play, Alice in Wonderland.  They all seem to have gotten leading roles.  Although the title of this release obviously refers to the Alice play, the "wonderland" part just makes me think of The Wonder Years TV show and in the back of my head I am thinking that this was how good Liv dolls were back in their wonder years.  That's silly of me, since we don't even know if Spin Master has completely abandoned the old articulated bodies, but it's just how I feel.  I miss the old days.

The good news is, these Liv in Wonderland dolls are still on the shelves at Target for $15.99 (cheaper than the Brites exclusives which are $19.99).  The Wonderland dolls went on clearance for about $10 right before Christmas, and so I assumed they were on their way out, but apparently not.  I've had mine stashed away since then and today I decided to get them out of their boxes.  I don't have all of the dolls because I never really wanted Katie.  Here are the ones I have, still in their boxes:

Liv Sophie as Alice in Wonderland.

La Dee Da Dolls by Spin Master

Well, I got my hands on a few of the newest dolls from Spin Master.  These girls have been causing a stir since they were displayed at the Toy Fair in New York last February.  They are called "La Dee Da" dolls, named after Dee, who is the fashion-forward leader of the pack.  The name of the line confuses me, though, because although it's catchy, don't people usually say, "well, la dee da" when they're being mocking and dismissive?  Sometimes even "la dee frickin' da?"  Are these dolls dissing me from inside the box?  Presumably not.  Perhaps it's just meant to be an upbeat, sing-songy name in keeping with the cheery appearance of the dolls.

Spin Master has a knack for manufacturing trendy products.  Bakugan toys, Tech Deck mini skate boards, the adorable Zoobles--these have all been highly sought after and impossible to find at times.  Spin Master is also, of course, the company that introduced us to the innovative and highly articulated Liv dolls in 2009, and then recently announced the discontinuation of that beloved line.  Given the company's track record,  I feel pretty sure that the La Dee Da dolls will be trendy, at least for a little while.

Because it seems like the La Dee Da line is being rolled out to take the place of the faltering Liv dolls, it is hard for me to evaluate these new dolls without directly comparing them to Liv...and Liv dolls are the sole reason I became interested in play dolls as an adult.  So.  I will try very hard to step away from my disappointment about Liv's discontinuation and cast a fair eye on these new kids, but you should keep in mind that I probably have a pretty big chip on my shoulder.  Anyway, meet Cyanne from the "Runway Vacay" line, who I bought for $19.99 online at Toys R Us:

La Dee Da "Runway Vacay Cyanne."

Novi Stars "Alie Lectric" by MGA Entertainment

The Novi Stars have been in stock at my local Target for a few weeks now.  I spent a considerable amount of time squatting in the toy aisle and examining them when they first appeared, but I didn't feel any urge to buy one.  They struck me as pretty small and simple for a $20 doll--actually my first thought was that they resemble Happy Meal toys.  That's probably not a fair comparison, but the price definitely seems high.  Since that first encounter, I have heard some encouraging things about the line and gotten a few requests for a review, so I decided to give these little aliens a proper investigation.

The first release of Novi Stars includes five characters, each with a different special feature.  Mae Tallick is a pink robot who talks, Alie Lectric is a green alien who lights up, Ari Roma is purple with big hair (she smells), Una Verse is silvery ice-blue and has glitter inside her legs and Nita Light has a white head and a transparent body and glows in the dark.  I didn't see Nita Light until yesterday (at Walmart).  If I had seen her sooner, she probably would have been my first pick (I love things that glow in the dark), except for the fact that she comes with a big plastic pod and is therefore more expensive than the other dolls.

Of the four dolls available at Target, I knew instantly that I didn't want Ari, the smelly one (even though she has neat-looking purple hair).  I also didn't want Mae, the one that talks, because I like to invent personalities for my dolls.  So, it was between Alie and Una.  Una is the "prettier" of the two, but I was not very impressed with her glitter feature in real life.  It just didn't seem that exciting.  Also, the glitter was all pooled at the bottom of Una's legs and I knew I would worry about the water leaking out or drying up over time.  Besides, Alie is green, which is perfect for my first alien doll:

"Alie Lectric" Novi Stars doll.

Mystixx "Kalani" by Playhut

Mystixx are a new brand of vampire doll from Playhut.  When I think of Playhut, I think of the awesome pop-up structures that my kids used to play in when they were younger.  Apparently, Playhut has decided to throw their hat into the increasingly popular ring of slightly creepy but highly fashionable vampire/monster/witch dolls. As I mentioned in my Cutie Pops review, I enjoy seeing a smaller toy company step up and compete with the big guns.  It gives me hope for something truly innovative.  For example, while the Cuite Pops bear a certain resemblance to Lalaloopsy dolls and some of the other big-headed dolls on the market, they offer something fun and different with their removable eyes and hair.  Encouraged by the success of Jada Toys and their Cuties, I wondered if perhaps Playhut had found a fun and unique way to contribute to the monster doll market.

The Mystixx caught my eye at Toys R Us the other week because for a split second, I thought I was seeing a Bleeding Edge Goth doll (if you're not familiar with them, you can see a nice selection of the Bleeding Edge dolls here).  I guess something about the Mystixx face (its pallor and fierce expression?) made me think of BEGoth dolls.  On closer inspection, I actually found the face to be unappealing and not much like a BEGoth doll at all.  Also, peering in the box revealed that the doll was, at best, minimally articulated.  Why, then, would I shell out $20 for such an unpromising doll?  Well, for three reasons.  First, the doll is advertised as having a changing face. She has a human face and a vampire face.   That's not something you see every day.  I get impossibly curious about things like this--I mean, a doll with two faces?  How does that work?  It sounds cool.  Also, these dolls come with interchangeable wigs and two complete outfits.  This immediately had me hoping that they would be able to share wigs with Liv dolls and share outfits with some of my 12" play dolls.  Last, I have been pondering the popularity of dark, monster dolls lately and wondering if the Bleeding Edge dolls are a kind-of ancestor to Monster High and all of the dolls that have followed in the Monster High footsteps.  This doll's ability to conjure BEGoth dolls in my mind convinced me that I should buy one and see where she fits into this burgeoning market of vampires, ghouls and goths. Here's Kalani:

Mystixx "Kalani."

Moxie Teenz by MGA Entertainment

MGA Entertainment is responsible for producing a lot of today's hot dolls like Bratz, Moxie Girlz, BFC Ink and Lalaloopsy.  I am feeling the pull towards purchasing a Lalaloopsy doll, and if I do I'll let you know, but for now, the only MGA dolls in the house are Moxie Teenz.  Moxie Teenz are 14" articulated play dolls with inset eyes and changeable wigs.  Sound familiar?

First things first: "MGA" stands for Micro-Games America.  I did not know that.  I guess in my head I had MGA confused with MGM, which is Metro-Goldwyn-Mayer and is a Hollywood movie-making studio.  MGA is a toy manufacturer.  Now that we have that straight, MGA released the Moxie Teenz line in the summer of 2010.  This was after the Liv release and at the same time as the Monster High debut.  In retrospect, MGA might have chosen different timing.

In any case, I was drawn to this line mostly because I was so smitten with Liv dolls.  Moxie Teenz, with their inset eyes and changeable wigs, seemed to me like fairly blatant Liv mimics.  Not that there's anything wrong with that.  Back in 2010, I had not yet fallen prey to Monster High dolls, and so there was plenty of room on my shelves for a teenage big sister to the Liv crew.  Also, FYI, I live in Maine, so I am legally required to have an inherent affinity for all things Moxie.

I am going to show you those original 2010 Moxie Teenz dolls in this post, but I'll also fast forward to the present and de-box the newest Moxie Teenz "Tristen" for you so that we can see what's up with the Moxie Teenz these days.

Got her on an awesome sale!

Madame Alexander's 9.5-inch Doll Factory Dolls from the (Closed) Manhattan F.A.O. Schwarz

There's a pretty long title for this review, so let me explain.  My boys and I were in Manhattan last week to visit family, and of course I was eager to check up on Toys R Us or F.A.O. Schwarz--outings that were canceled during our last trip because of my broken leg.  As I was trying to decide between these two flagship stores, my mom mentioned that the F.A.O. Schwarz store was closing--or had already closed, she couldn't remember.  I need to pay more attention to the world because this sad news took me completely by surprise.  I panicked a little and immediately wanted to head uptown to see if the store was still open (and if there were any toys left in stock).

As a matter of fact, the Manhattan F.A.O. Schwarz store closed its doors on July 15, just two days after our visit.  F.A.O. Schwarz has had a store on Fifth Avenue in Manhattan for over 100 years (21 years at 303 Fifth Avenue, 55 years at 735 Fifth Avenue and 31 years across the street at 767 Fifth Avenue).  The location has become a beloved stop for me and my family over the last few decades--made even more appealing to my growing boys with the arrival of the Apple Store as a next-door neighbor in 2006.

My eldest son, my mom and I all went to pay the store our last respects.  I'll share a little bit of that visit with you, and I'll also review the two dolls that my mom bought for me while we were there.  Even before we arrived at the store, I knew which dolls I was hoping to find: the customizable 9.5-inch Doll Factory girls by Madame Alexander.  I have been eyeing these cuties for years and, as far as I know, they were only available at the F.A.O. Schwarz brick-and-mortar store.  This means that the dolls are--temporarily--no longer available.  Much to my relief, even though most of the doll brands were sold out by the time we arrived, the Doll Factory was still functional...kind of, and the smaller dolls were on sale for around $20.

9.5-inch Madame Alexander Doll Factory doll from F.A.O. Schwarz.

Kurhn Dolls, Part Two: Kurhn 6077 Glamorous Kurhn

This post is a follow-up to my original Kurhn post, below. In other words, my original post was way, way too long and I had to divide it into two parts.

In this review, I will look at a slightly more expensive Kurhn doll, the "Glamorous Kurhn," 6077.  I purchased her on eBay from flyinannalee for $29.10 plus shipping:

Kurhn 6077

A Review of BFC Ink Pen Pal Doll "Britt" by MGA Entertainment

I have paused in my shopping to look at the BFC (Best Friends Club) Ink dolls on a number of occasions.  I even bought one of the extra outfits to see if it would fit my Lorifina doll (it did...kind-of). It wasn't until I started thinking about the charitable doll series of posts (here and here) that I considered reviewing one of the BFC Ink dolls.  Pondering the questions surrounding how charitable donations might impact a doll's price and quality made me brainstorm a list of 14"-22" play dolls that don't have an association with a charity to use as an outgroup in my investigation.  BFC Ink dolls made this list and appeal to me in particular because of their high level of articulation. The original BFC Ink dolls cost about $30, which would have been comparable to the Hearts 4 Hearts dolls, but I was happy to discover a newer and less expensive version of these dolls to examine.

The Pen Pal line of BFC Ink dolls were released late last year.  These dolls retail for $19.99.  In theory, they can be found at Target, Walmart, K-Mart and Toys R Us, however, as far as I can tell all BFC Ink dolls have disappeared from Toys R Us.  I actually haven't seen any of the Pen Pal dolls at my local Target or Walmart, either, but they can be purchased at Target.com (where they are called "Moxie Pen Pals" for some reason).  *Update 8/26/13: these dolls have been discontinued.

The Pen Pal dolls each represent a different country.  These dolls are meant to be the pen pals of the original club dolls.  There are 5 Pen Pal dolls: Britt (England), Carmen (Mexico), Nicolette (France), Elsa (Sweden) and Lily (South Africa).  I like Britt's combination of dark hair and blue eyes, so I ordered her.

BFC Ink Pen Pal Britt.

A Review of the 12" Tangled Rapunzel from the Disney Store

I'd like to review a few more of the Rapunzel dolls I bought during my crazed Tangled obsession last month.  As a bit of an aside, the first Rapunzel doll I ever bought was actually Robert Tonner's 16" Rapunzel, who was an FAO Schwarz exclusive in 2008 (way before the Disney movie).  This doll was expensive ($200) and massively disappointing.  I actually sent her back to the store.  Her hair was thin and uneven and her outfit was of poor quality for such a pricey collector's doll.  She was nothing like the exquisite FAO Schwarz Cinderella Rose exclusive.  Anyway, the Tonner company redeemed itself big time with the Disney Showcase Tangled Rapunzel, but she's pretty expensive.  What about a Rapunzel doll in a more affordable price range?  Well, both Mattel and the Disney Store have a variety of 12" Rapunzel dolls based on the movie, and these range in price from just under $13 to about $30.  I prefer the Disney Store version of Rapunzel, mostly because her face is unique and more reminiscent of the quirky movie character.

When Tangled first came out, my niece got one of the $12.50 12" Disney Store Rapunzel dolls, and I was very surprised and impressed by the doll's articulation and quality.  I immediately bought one for myself, of course, but for some reason I have never taken her out of the box.  I was looking at the Disney Store the other day and noticed that the newer version of this Rapunzel doll is actually a bit different from the original.  This demanded further investigation.  I ordered the newer version and in this review I'll de-box the newer doll and compare her to the older Rapunzel...and I'll also compare her to the Ever After wedding version of the same doll.

Disney original 12" Rapunzel doll (L)  and the current version (R)

J-Doll "Josephsplatz" by Jun Planning

J-Dolls are highly articulated 9-inch plastic fashion dolls that are made by the same company that makes Pullip dolls.  If you've ever admired a Pullip doll's style and articulation but been turned off by the oversized noggin, a J-Doll might be a nice alternative.  In a nutshell, J-Dolls are Pullips with shrunken heads.

J-Dolls were first made in 2006 by Jun Planning Co, Inc.  As with their Pullip cousins, manufacturing changed hands in 2009 when the Japanese branch of Jun Planning declared bankruptcy and the production of the dolls moved to Groove, Inc.  In the United States, Jun Planning and Groove seem to be linked, with Groove USA a subdivision of Jun Planning USA.  There were three new J-Dolls in 2012, but no releases for 2013 yet.

The J-Dolls are named after streets throughout the world that symbolize high fashion.  Each doll's outfit reflects the character of the particular street she's named after.  For example, Sunset Boulevard is near the ocean in Los Angeles and the doll with that name kind-of looks like a mermaid.  Some of the associations are lost on me, though.  The stunning Via Appia doll is named after an ancient Roman road, but she looks more like a cross between a World War 2 nurse and a pirate.

I chose this particular J-Doll because she was the cheapest one I could find still new in her box.  She cost $50 and was described as the "Joseph Splatz" J-Doll, which I assumed was the name of the man who designed her funky outfit.  In fact, Josephsplatz is the name of a street in Germany.  Here she is:

Josephsplatz J-Doll

Sophie in Wonderland...Out of Her Box

This post is for Pippa and Abby, who convinced me that my Liv in Wonderland Sophie should come out of her box.  You might remember from my older Liv in Wonderland post that I refused to take Sophie out of her box. This is for a strange reason--I wanted to own all of the Liv Sophie dolls (greedy) and keep them all in their boxes (strange).  Call it a way to preserve the evolution of the Liv doll if you want, but I think it was just a weird collecting obsession.  Anyway, this dream was crushed when Girls Getaway Sophie never made it to this country...or at least never made it to Maine, and so I couldn't get all of the Sophies.  Major bummer.

The other reason to take Sophie (who portrays Alice in this series) out of her box is that Alison from The Fashion Doll Review just published a new book which is called Alice Out of the Box.  So, you see, it had to be done--if only so that I could write this caption:

Alice out of her box with Alice Out of the Box.

2012 Liv Dolls...What if You Don't Like the New Body?

I still have Liv dolls on my mind today, and since there are brand new releases to chat about, they get another post.  A commenter got me thinking--if you are like me and really don't care for the new body, are these dolls still worth buying just for the clothes, shoes and wig?  My first thought was that this is really wasteful.  I would feel bad throwing away a whole doll just to have her clothes.  However, as someone pointed out, the doll could go to the thrift store (or be given away on a blog for free...) maybe finding its way to a smaller child who would do better with a less articulated doll.  That could work out pretty well.

The Liv for Color line is priced at $10.99 and the Brites are $19.99, so with this in mind, I am going to de-box Brites Alexis and then we'll compare what you get with her to what came with Liv for Color Katie and see if it's worth the cash.  Sound good?

First things first, time to get Alexis out of the box.

Winx Club Believix "Bloom" Doll by Jakks Pacific

I was at Toys R Us the other day, as I often am, checking out the new dolls.  As I was walking from the La Dee Da section back to the Monster High section, I saw a doll I'd never noticed before.  I was immediately drawn to her sweet face, her highly articulated body and her bright red hair.  These are three things I love to see in a doll.  So, I was standing there in the aisle inspecting this cute new doll when a whole group of Toys R Us employees bustled past with determination--clearly on a mission.  One of them stopped, halting the whole group behind him, looked at me and shouted, "There!  She has the last one!"  I went all deer-in-the-headlights and pointed to myself questioningly, wondering if I should put the doll down and run.  Most of the employees looked at me, looked at the doll, and then slouched defeatedly back to the cash registers.  One kind soul stayed behind to explain that I was holding the last Winx Club doll in the store, that none of the stores in the area have any left, and that "some lady" keeps calling and asking them to search the store and put all available dolls on hold for her.  He earnestly recommended that I not put the doll down lest someone grab it away from me.  Seriously?   I clutched the box closer to my chest and said, "oh, really?  So...these are, uh, popular with the kids?"  He smiled at me and shook his head, "you have no idea.  I guess there's a show or something."

Well.  This was an excellent Toy Box Philosopher moment.  I was dying to learn the whole story behind these dolls and their show.  I plunked down $20 for the doll and skipped out of the store, feeling like I had the last Winx Club doll on the planet and that I must be the luckiest person alive.  I came home to do a little research, and it turns out that these dolls are not, in fact, impossible to find.  You can get Bloom on Amazon for three dollars more than what I paid (with free shipping).  The other characters are a bit more expensive.  I think I might have picked the least popular doll in the group, but that's okay because I love her red hair.  Here's Bloom, my Winx Club fairy:

Winx Club Believix "Bloom."

#SNAPSTAR Dolls by YULU

As an adult, one of the very first play dolls to catch my attention was Spin Master's Liv.  Liv dolls were produced between 2009 and 2012, and have made a lot of appearances here on the blog.  I fell in love with this line because the dolls have great articulation, inset eyes, diverse wardrobes and accessories (including horses!), and a well-designed interchangeable wig system with nice hair fiber.  I still have a large collection of beloved Liv characters in my house, and am always on the lookout for new dolls that remind me of these old favorites.

That's why, when I stumbled upon the SnapStar line during one of my aimless Amazon hunts last summer, I got pretty excited.  At first glance, the SnapStar crew have a lot of similarities to Liv, including inset eyes, good articulation, and interchangeable wigs.  The head shape and face design even bear a striking resemblance to Liv--or they do from a distance, anyway.  

The resemblance to Liv was more than enough to tempt me, but SnapStar dolls also have a photo-editing gimmick that sounded really fun.  The dolls come with a green screen backdrop that can be used in conjunction with a special phone app to create enhanced and altered pictures.  Since I spend all of my time photographing dolls, I was very eager to try out this feature!  In fact, there were so many things that appealed to me about the SnapStar brand, I showed no restraint whatsoever and purchased all of the characters.

#SNAPSTAR Yuki by YULU, $14.99

A Review of Stardoll Fashion Dolls by Mattel

I was not even aware of Stardoll until February, when I saw the Mattel Stardoll fashion dolls on the Angelic Dreamz website (back when I was picking my birthday doll).  At that time, the "Bonjour Bizou" doll caught my attention with her red hair and orange ruched skirt.  But let me back up for a second in case you haven't heard of Stardoll, either.

Stardoll is a Swedish-based company with a virtual paper doll website.  The company was started in 2004 and has since rocketed to significant popularity.  Stardoll boasts over 100 million unique users on their site to date.  Back in 2004, Stardoll was called Paperdoll Heaven.  PaperdollHeaven.com is still a functioning website that is separate from the main Stardoll site.   It is pretty fun, although I can't personally say how it compares to the original 2004 site.  On this website, you can dress a huge number of dolls (including celebrities like Elizabeth Taylor, Justin Bieber and Milla Jovovich) or even brush and dress an animated virtual horse (my personal favorite).  There's a page where you can design your own birthday cake...and this is awesome, too, but it makes me hungry.

The Stardoll website has some of the same dressing games as Paperdoll Heaven, but also has many additional features, including social clubs, shops and games that allow you to design your own clothing for the virtual dolls.  I'll talk a little more about the Stardoll site in a bit.

Late last year, Mattel and Stardoll joined forces and Mattel released a line of Barbie-sized dolls modeled after the Stardoll concept.  These dolls come with virtual money that can be spent on the Stardoll website.  Here's the "Fallen Angel" Mattel doll:

Fallen Angel Stardoll

Disney's Ily 4EVER 18-inch Dolls--A Guest Review!

Dear Toy Box Philosopher blog readers, I’m Hannah, an adult doll collector from London, United Kingdom, and the author of The Toy Gems blog site. I have been collecting dolls since I can remember - which dates back to the age of two when my happiest photographs are with my dolls. I am also a writer/screenwriter and an English graduate who loves collecting dolls and figurines to surround my writing desk. My favourite toy brands growing up included these doll lines: MyScene, Liv dolls, Monster High, Moxie Teenz and of course the popular brands - Barbie and Bratz. 

I also hold American Girl close to my heart and as a British child I was always flicking through their digital catalogue and like any young American Girl, I grew up loving the doll brand. Before AG, other 18-inch dolls lines that made a big impact on me involved the BFC Ink Club dolls which were my favourite along with Journey Girls, My London Girl and Gotz. In recent years, I have enjoyed expanding my doll collection with dolls of varying heights including, the Ruby Red Fashion Friends/Siblies and the British brand A Girl For All Time.

Thank you to Emily for providing me with the opportunity to share a review of the 18-inch ily 4EVER dolls on this iconic site. Growing up, I read every single blog post from The Toy Box Philosopher and spent hours scrolling through images and reading reviews. It was especially exciting reading about doll lines that did not have a Europe/UK release and accessing this knowledge was only viable through this blog.

I am a huge fan and have been reading for more than ten years now. And so it may continue… It’s also great to see what the future holds as ten years ago I would never have guessed that I would be writing and publishing a guest review here of my very own.

Ily 4EVER Minnie (left) and Tinker Bell (right).